People in organisations have referred to him fondly as ‘Lighthouse’ and ‘Alchemist’ for his deep listening, bringing out the best in them and charging them up to do more.

Youngsters who have worked with him felt very encouraged and supported, so much so that they kept in touch many years after their coaching contracts had long expired.

People he has mentored like his sense of humour, his non-judgemental style, and his ability to build from wherever they are presently.

“A session with Naz, often triggers a transformation in me, and I always come back feeling better about myself,” said one Client in his mid forty’s.

“Talking to Naz somehow sparks new possibilities in me, without him saying much”, says an entrepreneur.

Over 30 years’ experience in advertising. Brings big agency, big brand experience in delivering creative and communication solutions (branding, strategy, positioning, corporate identity, content, and digital solutions) for national and local brands, tech companies and start ups. Previously with Mudra, Ahmedabad, as Senior Writer, J Walter Thompson Worldwide (now Thompson Wunderman), Bangalore, as Creative Director, Creative Consultant and Mentor at Happy Mcgarry Bowen (Dentsu Group) and until recently, was Director at M & M Connect, Bangalore, a hybrid Creative Boutique and award winning Ad Agency, based in Bangalore. Worked with a wide variety of clients in Retail, IT, Pharma, FMCG, Real Estate, start-ups, Tech and Liquor.

Highlights include conceptualising the popular Kingfisher beer ‘Oo la la la’ TV commercial & ads, UB Export- ‘Yaake Cool Drink’, the UB Spirits Brands, the Hindustan Lever Tea brands, Wipro, Oracle, Infosys, Maruthi and Cult-Fit logo system to name a few. Wrote over two hundred TV films and campaigns for national and local brands and led a team of art, copy, strategy and tech teams.

Has won several international, national and local awards over the years, including the New York Festival Award, Pink Slip National Award and Copywriter of the year at ‘Big Bang’ Bangalore Ad club.

He has a B.Sc. in Physics, Chemistry and Math from St Joseph’s College, Bangalore. Completed ICF ACTP approved Coach Certification Program 2021 He is a certified practitioner in Psychodrama (4year program offered by ‘The Psychotherapeutisches Institut Bergerhausen’, PIB and VedaDrama in India. Advanced Practitioner in NLP certified by Richard McHugh and team in India. An 8th grade in Communication from the Trinity College, London. Guest voice Over artist for AIR (All India Radio) for over 18 years anchoring the Science program, National Hockey Commentary, and more. Team won the National award for best feature.

Ex Karnataka State Hockey Player and a qualified Hockey Coach, endorsed by the erstwhile Indian Hockey Federation(IHF). Trained under Dr. Rupen Das, PhD from Syracuse University, in Mental Training for sport and worked with a host of aspiring young sports persons over the years. Has served as a couple’s counselor and presenter in the worldwide Christian Couples Movements like Engaged Encounter, Marriage Encounter and Retrovauille. He has worked in Theatre & Mime writing, acting, directing & performing with children and adults for over 15 years. Work-shopped with Marcel Marceau, the world’s leading Mime Artist, Robert McKee, the well known ‘Script Doctor’ of Hollywood, the Royal Shakespeare Company, a leading voice coach from the UK and more In the process of obtaining an ICF Certification as a ACC Coach.

He has conducted a storytelling workshop for London School of Economics Executive Programme for senior executives of DANONE worldwide. He teaches at Manipal University (Masters Program in Critical & Creative thinking) and St Josephs College (Degree Program in Theatre) and is on the board of studies of their English Department.

He has also taught at Manipal University MBA course, Manipal Institute of Communication Masters programme, Mount Carmel’s Bangalore and other colleges. As a trainer, he has worked with employees at BOSCH, Oracle Financials, MAA Communications, Timken, Nexteer, Manipal University, Happy Creative Services, JWT, Grindwell Norton, Wipro, Divyasree Builders, Vestian Global and others. He specializes in conducting workshops in effective communications, presentation skills & public speaking, decision making & problem solving, brand building, design thinking, creativity & innovation, Theory U model by Otto Scharmer - for collaborative & innovative leadership in organisations, writing for business, and more.

Loves music and plays flute and Harmonica for Bands in Bangalore.